is know your customer.

So shouldn’t the first rule of recruiting be know your recruits.

After reading Recruit Or Die, Stever Robbins just wrote a great piece about how companies should be treating recruiting as rigorously as sales. It begins…

We say people are our greatest resource. And Dilbert’s boss points out, “resources are our greatest asset.” But most companies put huge effort into attracting and retaining customers, and much less into attracting and retaining people. Salespeople get trainings, off-sites, apprenticeships, workshops, and books on finding and romancing customers. But rarely does a company jump so fully into finding and romancing their people (”our greatest asset,” remember?)

Click here to read the rest of “Are you as good at recruiting as you are at sales?” by Stever Robbins